Marketing & Client Development
Click on a question to view Dem's answer or advice.
While interviewing a candidate for a position he informed me he had interviewed at my client about 2 years ago; both were interested, but couldn't agree on the salary. He is still very interested in this opportunity. How should I present him to my client? Should I inform my client of their past encounter with him, if so how do I ensure I will get my fee?

My client is about to hire a replacement candidate from me at a higher salary than the candidate who left. Should I try and collect the fee difference between the original and the replacement?
The original candidate was hired in February. The client paid about R60 000.00 within 10 days. The candidate was fired around day 55. The client takes part of the blame for making a bad hiring decision. So we gave them a credit towards the next placement. Our replacement candidate is about to get an offer and the fee would be R75 000.00. Am I entitled to push for the additional R15 000.00? If so, how do I word it to the client? The client has been very cooperative and we can probably make 2 or 3 more placements there. It’s a good company to work for. They would also be an excellent client to ask for a testimonial in the spirit of, ‘the recruiter kept her word and replaced...’ What do you think?

What are the risks (legal and ethical), to a company choosing to do its own direct, target headhunting, i.e. doing what we do, calling into competitors, other companies? I have a prospect who just told me that they would rather do themselves what we would charge them to do.

We had a client that we made several placements with. The last one was 6 months ago. They became a 20 to 1 sendout to placement ratio. Our average is 5 to 1. I had a personal relationship with the decision maker and had to (as you would say!) 'fire' them yesterday. I dread the "phone call" that they will make when they see we are recruiting from them! What language would you use on that call?

Do you encourage recruiters to market to HR in tandem with marketing to a line manager/director?

Do you have any tips or advice on how to ask for exclusivity with an existing client? How do we tell clients that it's NOT in their best interest to work with lots of agencies to fill a job order? What are your thoughts on this?

I have a problem with a new client. I spoke directly to the HR Manager who then forwarded the CV’s (I sent her 4) to the CFO of the company. It's been 2 weeks, and all I have heard from the HR Manager is, "I have not heard anything yet from him, as soon as I do, I will let you know". I want to just forget about the HR Manager and just contact the CFO myself, but I know I can't do that; I don't want to mess up a placement.
I'm getting frustrated with this. Please can you give me some advice on what to do? I'm not getting any feedback yet.

In terms of marketing to develop new clients, what do you believe is the most effective approach? I would just appreciate your thoughts on what you've seen be most effective over time.

Please help me with my Voice Mail message. It’s not working as well as I think it could. I’ve included it below for you to read. At the training you gave our company you mentioned the importance of selling ‘speed’ so I’ve tried to include that in my message. Thanks for any suggestions.
Hello, this is [John Smith] calling from [ABC Company]. I place top I.T. Professionals on the permanent side. I saw on LinkedIn and on your website that you have technology vacancies. I would like to help you find top talent. I know time is of the essence with most companies when looking for a new employees. I pride myself on quickly finding the top talent and making that connection for you. Please give me a call so we can talk about your hiring process. My number is [000-000-0000]. Again, this is [John] with [ABC Company] and my number is [000-000-0000].

I recently got a call from a prospective client who knew of me when I was working in the industry and also saw my profile on LinkedIn. He was interested in me helping him find a National Account Sales Manager.
When I talked to him on the phone, my read was that he was an entrepreneurial person who had an over inflated opinion of himself and his company. Despite my feelings I signed his confidentiality agreement and he agreed to my terms and conditions.
At the same time I was sourcing candidates, I was hearing about him from people I knew and also from people I was referred to. They all confirmed my feelings of a difficult person to work for who micromanages, over promises, and whose ego is difficult to deal with.
I did find a couple of candidates who were interested in the position and I did tell them diplomatically what this individual is like. I sent three CV’s and he has only been interested in interviewing one person.
At the moment I have a lot of other job orders that I prefer to work on and I have decided I don't want to put any more time into this client or his job order. What is the best way to diplomatically not continue working with this client? I do not have an exclusive and don't know if he has alternative candidates. Also, at a more general level, what is the best way to evaluate a new client without losing the opportunity of doing business? I should mention most of the people who call me are decision makers and Line Managers.

My manager always asks me if I have a candidate to market and I never do. I'm not sure if I am waiting for the perfect candidate to come across my desk. I want to market really high quality people. Would you ever email a company to find a candidate who is passively looking for a better opportunity? If so, do you have any suggestions on a script?

Can you outline how you would use a reference check call to market for Job Orders?

I have a situation where a candidate asked me to market his background into a company that was currently hiring. I know they are interviewing because a previous candidate had provided me with a position description and other information. I contacted the decision maker listed on the position description. She sent me to HR (what a surprise!), who sent me to the recruitment company retained on this position, who sent me back to HR, who sent me to an agency who oversees all preferred supplier recruitment companies able to recruit against a given position. They came back with the following response:
I wanted to follow up with you to inform you that at the present time we are not looking to add any new agencies to our preferred suppliers list. However, we will review this again in January. I will touch base with our head office office again at that time and will keep all your contact information, including the attachments you sent me with your terms and conditions.
What’s my next step Dem? Do I go back to the decision maker, or just wait until January?

I have a dream client. He is the CEO of a pharmaceutical company, and he basically fires and then needs to hire an entire sales and support team every year. He is very hands on. He spends an hour with me when I get the job order, and after that, he takes over. He prefers to call my candidates himself, he arranges interviews with them (very quickly), and makes a decision to hire within a week. He specifically asks me not to prep my candidates because he doesn’t want them ‘set up’, and he won’t talk to me after the Sendout. I simply get an email when he hired somebody saying “send me an invoice”. I’ve made three placements with him!
But now I have an issue. I‘m working on a marketing manager job and I have a great candidate that my client wants, but the candidate turned down the offer. It’s my third turn down on this job.
I don’t know what the offer is, and when I call the candidates to debrief, they say “I’m working directly with your client, you need to ask him”. I have sent several emails for the client to address the issue, but no response. I don’t want to look a gift horse in the mouth. Do I leave well enough alone?

I been using LinkedIn extensively for the last couple of years, for recruiting, sourcing, and connecting with clients. 1700 contacts. It's become an indispensable tool. I don't connect with HR people, and they've shown no interest in connecting with me, until recently. I don't see many benefits to connecting with HR, but to not connect when invited might have consequences. What are your thoughts?

We had a client that we made several placements with. Last one was 6 months ago. They became a 20 to 1 sendout to placement ratio. Our average is 5 to 1. I had a great relationship with the CEO but had to walk away from their business because we were wasting our time.
I dread the "phone call" that they will make when they see we are recruiting from them! What language would you use on that call?

How do you respond to a client where you have had very good success and they now want a discount because they are "giving" you so much business? The searches are hard and we work even harder because of our full fee but this is something that has happened more than once. Any suggestions how to avoid this objection created by successful searches? Thanks for your thoughts.

I need help! I’m working about 30 Jobs at the moment and can’t cope! I see other consultants in my office making more money than I am working 4 to 5 Jobs. I want to cut down on the number of Jobs I’m working but I don’t know how to do that. They’re all good Jobs. Any advice?
PS: How many Jobs do you think I should be working realistically at any given time?

I really hate getting Sales calls and I can hear when the person is reading directly from a script. It sounds very false and is off- putting. I don’t ever want to sound like a typical Sales person. I love your scripts and want to start using them, but how do I go about reading a script conversationally without the person on the phone knowing that I’m reading?


I wish I had clients like this all the time. In the first 4 months of this year we will invoice one of our best clients R600K. We have given them a slight discount in previous years when they asked for a discount. Our fee with them is 17.5%.
My question is, should we be proactive and offer a discount before they ask us for one? Our hope is that this would strengthen our relationship further. We are currently working on two more high level positions for their company.

We have a client who worked with us years ago, hiring only one sales rep that they then fired about 10 months after the hire. The company now has current vacancies and I approached the Sales Manager to discuss working with them again. I was surprised to hear they decided not to use our services simply because they fired the rep we gave them over 5 years ago! The Manager said he expected us to know all the personalities of our candidates and we were somehow responsible for giving him a 'bad hire'. We are supposed to continue the discussion in two weeks and I was curious what you would say to him. Any ideas?

I was speaking with a Client who had three Job Orders in his department. I handled all the objections except one: He wanted a money back guarantee. He said he hated it when he goes to a store, buys something, hates the product and they don’t give him his money back. Instead they give him a credit. I had no answer to this. I just stayed quiet, after all my brain was still reeling from dealing with all of the other objections. I actually got through them all thanks to the website and he was okay with everything but that guarantee...he is going to talk to the CFO and wants me to call him back. What are your thoughts of a tactful way to let him know that we cannot give back his money?

I have a quick question. My client tells me to "just email" the CV's, no calls, even no written introductions. Then, no response for days. He says it's their standard practice. Do I have to live with that?

I want to do a training with my team on how to sell a "company coming in", in other words, when the client comes into our office and does back to back candidate interviews. Do you have any words of wisdom on how to sell it and the advantages of doing it?

What are the risks (legal and ethical), to a company choosing to do its own direct, target headhunting, i.e. doing what we do, calling into competitors, other companies? I have a prospect who just told me that they would rather do themselves what we would charge them to do.

I work in a very small niche so everyone knows everyone. I’m in a situation where I submitted a Candidate and now the client says that since he already knows the person he doesn't want to pay a fee. Here is the e-mail from my client:
"Barry knows Steven very well, including previously discussing possible job opportunities with him. I'm surprised Steven didn't mention this to you? He might be a fit if Steven is really interested in leaving private banking, but Barry is of the strong opinion that their (his and Steven’s) relationship would pre- date your submission and therefore we would not owe your agency a fee".
Here is the thing. Steven (my candidate) did mention that he knew my client and that he spoke with him two years ago. I assumed that since it had been two years and that was a different position two years ago, I could go ahead and submit him. How could I have handled it differently and where do I go from here? I’d appreciate your input.

I had a very junior Recruiter call a client where he had submitted a candidate for one of their job orders. He didn't hear from them so he kept calling until HR got mad. They said they had a bad experience and do not want to work with him again.
HR even said they can go the legal route if required if he does not stop calling. How do I get this client back?

Hi Dem,
We have worked with a South African division of a very large international company and up to now we have been the only agency this company has called when they needed sales positions. Our relationship has been with the Sales Director, the two Sales managers, and the Group HR Manager. We have filled every position they have asked us to fill.
Recently, the parent company has decided to increase the size of the national sales force. They have made us aware of a number of additional positions and the priority with which these positions are to be filled. One of the Sales Managers told us that another recruiter who knew the Sales Director at a former company had been asked to help recruit. We have tried to get the Sales Director to call us back and he has not returned the calls. The Sales Managers are telling us that they are busy with a lot of projects. We have told the Sales Managers and the HR Director that having another recruiter trying to fill the same positions is wasted effort.
Since we work in a very specialised market we will all be chasing the same candidate pool. In addition, many of these positions are low level with a reduced fee of 15%. We would like to try get better control of the situation.
Obviously we would not like to have the other agency involved. However, we have suggested to the Sales Managers since the Sales Director won't return our calls, that they should assign each vacancy to a specific agency so we are not competing for the same talent pool.
Right now we need the business, but we don't like the way we are being treated. What strategy would you suggest?

I have a candidate but would like to turn this candidate into a client WITHOUT seeming to be an opportunist, and while bearing in mind his interest in sourcing a role.

I've just made my first Placement! What a feeling! Now here's my dilemma. If I've just placed the candidate, surely it makes sense to realise that the candidate I placed is leaving a vacancy behind? The problem is that I headhunted her from that company (she didn't call ME) so now I can't call them up and ask for the job. Or can I? Should I just do a normal marketing call? I KNOW there's a job there but if I tell them HOW I know, I would imagine they would be angry. What would you do?

We recently lost one of our biggest clients because they said they have another agency that charges them 8%! They claim that the other agency is sending them 'great' candidates. What has your experience been with this issue, and do you see it as a problem given the current economic climate.

My candidate walked out of the company I placed her at literally ONE day after her 3- month guarantee was up! My client still wants me to honour our guarantee even though she was out by one day. They paid a huge placement fee for her. Would you agree to this or should I be stronger and keep within the letter of our law?

I run a small agency. My client has asked me to headhunt a specific candidate who would have to relocate, but my client only wants to pay half the relocation costs. Should I try and convince my client to pay the full cost or should I try and convince my candidate to pay half the cost?

My Manager is very autocratic and gets irritated with me when I spend too much time on the phone just chatting to my clients and candidates. But I believe this is the reason why I have such good relationships with them. How do I convince my Manager that the amount of time I’m spending on the phone is not a waste?

How do I bring in Job Orders from new clients in a recession? Many of my existing clients have put things on hold for now, and some of my HR contacts in these companies have been retrenched. How would I go about starting over with new clients in a tough economic climate?

Ask Dem a question
All questions will be posted with complete anonymity and all names, details and references to clients, companies or consultants will be omitted to ensure the utmost discretion.