Principles of Client Development & Marketing

The first step in making a Placement is finding an active search to work! ?Marketing? in our business is defined as the practice of contacting companies within your niche to uncover a need and execute a search. There are many approaches to begin a relationship with a client and many common objections you will face in your quest for a ?Job Order?.

• Defining a Client
• The Goal of Marketing Candidates
• You Can't Just Market Anyone
• 6 Simple Steps to Marketing Candidates
• Your Call List
• Variety in Marketing
• Chipping Away
• The Telephone vs Technology
• Who to Target
• Reference Check Marketing
• Cross Selling in Existing Clients
• Selling Marketing Goals
• Identify Who You Want As Clients